Coca-Cola and ICC: Refreshing Partnership till 2031
The Coca-Cola Company has solidified its relationship with the International Cricket Council (ICC) by signing an eight-year extension to their existing deal as the exclusive, non-alcoholic beverage partner. The association, which began in 2019, will now extend to the end of 2031, and take in men’s and women’s events across all three formats.
“I am thrilled to welcome back The Coca-Cola Company as an ICC Global Partner as we enter a landmark eight-year partnership, which unites one of the world’s leading brands with the second largest sport in the world,” said Anurag Dahiya, the ICC Chief Commercial Officer. “This long-term collaboration ushers in a new commercial era, filled with exciting prospects for the sport. With the Men’s T20 World Cup in the USA and West Indies, and the Women’s edition in Bangladesh just around the corner, we’re poised for unprecedented global growth and engagement. This partnership not only celebrates our sport’s expansion but also promises innovative opportunities to enhance our fans’ experience worldwide.”
Bradford Ross, Vice President of Global Assets, Influencers, and Partnerships at The Coca-Cola Company, said, “In alignment with our rich history of global sports partnerships, the collaboration with ICC reinforces our commitment to refreshing sports fans and elevating their entertainment experiences.
“Sports holds immense power to unite people, and this partnership provides us with a unique opportunity to blend our brand affinity with the fervor for the world’s cricketing game. We endeavor to continue to delight consumers with our diverse portfolio and create unique experiences for fans.”
During the ICC Men’s Cricket World Cup India in October-November 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, and there were several online and offline activations aimed at millions of fans. Sprite’s ‘Thand rakh’ campaign also garnered much attention during the course of the tournament.
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The post Coca-Cola Extends ICC Deal Till 2031 appeared first on Sports News Portal | Latest Sports Articles | Revsports.
The Coca-Cola Company has solidified its relationship with the International Cricket Council (ICC) by signing an eight-year extension to their existing deal as the exclusive, non-alcoholic beverage partner. The association,…
The post Coca-Cola Extends ICC Deal Till 2031 appeared first on Sports News Portal | Latest Sports Articles | Revsports.
